Redesign of the 2013-2014 promotional material for Florida Atlantic University's College of Engineering and Computer Science.
This folder was created with the intention to contain the College's promotional materials, which will be given to other Universities and industry partners.
The goal was to incorporate each department (Computer Engineering, Electrical Engineering, Computer Science, Mechanical Engineering, and Ocean Engineering) in an concise image while reflecting the college's vision of innovation, inspiration, and integrity.
The solution was inclusive and direct: design a cover that displayed common and specific tools that represent programs in each department.
From container to interactive game.
Another goal was to expand the usability of the folder. There is an interactive game included within it, listing what each icon represents.
The College of Engineering and Computer Science believed that this design was both appropriate for industry, as well as for their students. To introduce the new folders, the college put together a Facebook contest asking students to guess which tool was represented by each icon. The Whatchamacallit contest was put forth, and the winner would win not only the new folder but a box of Engineering goodies. The recognition level of each icon was higher than expected!